BUSINESS STRATEGY 1. What is a Business Strategy Any business’s ability to succeed is based on how well the plan

SOCIAL MEDIA MANAGEMENT 1. What is social media management? The term “social media” refers to a number of technologies that

DIGITAL MARKET RESEARCH “Research is what to do when we don’t know what to do” the phrase “research is what

DIGITAL MARKETING STRATEGIES 1. What is Digital Marketing? Modern business strategies now heavily rely on digital marketing, which has completely

TRADITIONAL MARKETING Introduction to Traditional Marketing Definition of Traditional Marketing Traditional marketing is any marketing strategy that reaches a target

CUSTOMER BEHAVIOR I. WHAT IS THE CUSTOMER BEHAVIOR ? Consumer behaviour refers to the activities and decisions that individuals or

MIX MARKETING  Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners,